Pro-Imaging

If you were not in at the start of Pro Imaging but would like to know how, why and when PI started, the following should be of interest. 

Back in 2004, Steve Climpson and I, based in the UK discussed the possibility of starting a very different discussion list.   It was to be different in that only committed full professional photographers and selected professionals such as web designers, designers etc., from around the world would be able to join. 

This was to be a list where every member was vetted for their ability and their full time status before being allowed to join.   The concept being that as professionals we all had valuable experience to offer, and by every member "pooling" their knowledge and experience would each be in a stronger position in an increasingly difficult market place. 

We were very concerned with the way Royalty Free was rapidly undermining the public perception of the value of photographers and their images, and felt it important that we made a positive stand against the RF "cancer".   We therefore determined to include a strictly anti Royalty Free rule for all intending members. 

Some people we talked to about our plans for this radically different discussion list were sceptical of it working and cautioned that it was doomed to failure!   The fact that we also planned on being able to discuss any topic that had something to do with the running of a photographic business, and that we hoped to have a "hands off" approach to list mumming sounded just too far fetched, and we were cautioned that it was likely to quickly end in anarchy! 

Ideas are nothing without a sound framework to make them work.   However Martin Orpen, based in the heart of London and with whom I had corresponded over a period of several years, stepped forward with a very generous proposition.   He offered to set everything up for us and to run PI using the server facilities he had at his premises and also agreed to join us as one of the three Co-listowners.   PI finally launched towards the end of 2004 and quickly gained a reputation as being a valuable resource and meeting point within the professional photography community, and now has a world wide membership extending to over thirty countries. 

We are all greatly indebted to Martin Orpen for all that he puts into PI in keeping the engine running and to our three list mums, Nick Dunmur from the UK and Don Schaefer from the USA and more recently Gordon Harrison from Scotland. Everyone has brought loads of commitment, ideas and enthusiasm to the task of running and the development of PI. 

What started out as a simple discussion list has developed well beyond our original ideas.   This is largely because we found ourselves in situations where we could make a real difference if we got involved.

It's been good for members because we have been able to change attitudes and policies.   It has also resulted in our message being heard far and wide.  Membership of PI now gives each one of us the means to "lean" on bad manufacturers and suppliers if necessary. 

Late in 2006 following an extensive member survey, we started planning the longer term way forward for PI.   This resulted in the complete redesign of the web site, and facilities, with the emphasis on the active promotion of every member's business.   This was accomplished by the member gallery feature that dominates the home page.   Potential clients are brought here as the result of a targeted publicity campaign, directly funded out of members' annual subscriptions and are helped to find a suitable photographer for their projects.   It's also responsible for attracting new members, which in turn gives us a more powerful voice in the industry and increased financial resources. 

Previously we relied on voluntary donations from members to fund PI, but this ran into trouble as many did not actually get around to contributing.   This led to the introduction of a simple and fair fee structure, so that now every member contributes their "bit" to the running of PI, as well as the member promotional side and it's future development. 

I would like to take this opportunity to extend my sincere thanks to everyone involved in the running of Pro Imaging, and to every member who, through their generosity in sharing knowledge and experience, together with a measure of humour has made PI what it is, a valuable and friendly group that is a real privilege to be part of. 

Richard Kenward  (Co-listowner) Pro Imaging